Monday, May 9, 2011

The Zoya Factor by Anuja Chauhan

The tagline of the novel reads " a giddy, glorious mix of cricket, cola advertising and true love" and there isn't a more accurate description for this story. Anuja Chauhan has made sure that her debut novel has all the ingredients of a best seller.

Zoya Solanki, an executive in a leading advertising agency, is shooting an ad with the Indian Cricket Team for the Zing Cola campaign. The youngsters of the team, on knowing that she was born on the very same day India won the world cup in 1983 and noticing that the team wins the match if she breakfasts with them, start to consider her as a lucky charm. The belief is strengthened when the team starts losing when Zoya is not on the breakfast table with the team. Soon Zoya is pressurised to accompany the team for the world cup in Australia. Her work- to breakfast with the team before every match. When the team wins every match, Zoya finds herself catapulted into a goddess-like status and now it is important to her to stay grounded. And also there is Nikhil Khoda, the captain of Indian cricket team, trying to make the team believe in themselves rather than in lucky charms. What does the young and dashing captain feels about Zoya? Does he loathe her for playing with the morale of the team? Is he  pretending to like her as she is lucky? Or does he really love her?

The characters and situations are heavily inspired from real life, with the Zing cola which is nothing but Pepsi (Interestingly , Ms. Chauhan, a VP in a leading ad agency herself,  has worked on many Pepsi campaigns like "Oye bubbly", "Mera number kab aayega" etc), Nikhil Khoda-the brown skinned captain from a small town- reminds you of M S Dhoni and many characters in the Indian Cricket team are also inspired from real life people.  Anyway, the first time author has just got it right with thrilling cricket, M&B-esque romance and generous servings of humour.

A light read with the right mix of humour, romance and thrill. 4 out of 5.

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